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International Journal of Trend in Scientific Research and Development
by Dr. Mrs. Vaibhava Desai
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital...
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Topics: Marketing, media, key performance indicators, mail, search engines, consumers